Quality leads are a business’ lifeblood and generating them is an ongoing task. As a small-to-medium-sized enterprise, you may find it difficult to keep up with lead generation. Especially if your hands are already full with your active leads.
You might wish you had a larger staff, a bigger budget, or your own marketing team. However, for some businesses, having a dedicated marketing team is a dream (at least for now). In this article, we look at ways to help businesses like yours to generate sales leads without dedicated marketing support.
As an entrepreneur, you’ve hopefully already done a certain amount of marketing. To start off, do what works. In the absence of a dedicated marketing team, examine how you’ve been generating leads. After you identify the most successful methods, focus on those.
Alternatively, you should also experiment with new lead-generating methods. However, it might be too much to try everything under the sun. Instead, find a few that you can implement and use them for all their worth.
Additionally, be willing to learn from other businesses. No one is advising you to copy what someone else is doing. However, if other businesses have successful lead-generation strategies, why reinvent the wheel? Learn how others generate leads and try some of what they’re doing.
These days, content is king. Since great content has become the leading edge of marketing, you should develop content of your own. There are many creative pieces you could use to generate leads. You could develop a really great seminar or webinar. Or start a blog. Or write guest blog posts.
At the same time, you may have worthwhile things to say, but you don’t feel like you have time to create an article or blog post. If not, find a contractor or ghostwriter who can do these things for you. Or you can make a video or record a podcast-style audio clip. It doesn’t need to be overly long or overly polished.
No matter what type (or types) of content you create, you should offer quality information, not fluff. At the same time, the content itself is not the goal. The goal is using content to generate leads.
One thing that is certainly worth investing time into is your initial, cold email. Although you cannot rely on an email alone to generate leads, you should make sure that your initial email is stellar. This message should be the best that it can possibly be to grab the reader’s attention. Even if you say you don’t have time to do all of the above, you can and should write the most perfect cold email that you can (or get someone to do it for you).
Hopefully, you already have a network of business contacts, colleagues, and prospects. Whatever size network you have, leverage it to generate leads. Use social media to find prospects, especially LinkedIn. You can also ask current customers for referrals. Also, attending networking events is a good way to identify prospects and generate sales leads. Whatever personal network you have, maximize it to generate sales leads.
Generating quality leads is the lifeblood of your business. It is also a task that never ends. Without dedicated marketing support, keeping up with lead generation can be difficult. If that is your situation, try some of these suggestions to see if they help generate sales leads.