New Years Resolutions you need to make, and actually keep

Written by Patrick Rhatigan

January 6th, 2020

New Years Resolutions you need to make, and actually keep

1.     Welcome new technology

We get it, embracing change can be difficult, especially when it’s changing your typical process.  But it’s crucial to cater to changing times and meet your clients’ desires. If your business prefers face to face meetings because you find meeting in person gives your prospect a personal touch, that’s fine.  However, video chatting often provides the same level of personal attention and introduces your client to who you truly are. Recent studies suggest that most potential buyers don’t want to meet in person with someone in sales at all, they prefer a phone call or a video chat to keep a level of detachment. 

Whatever the challenging technology move you’re struggling to make, dig into customer statistics and see what your customers actually want from you.  Do your best to make quality changes that improve customer satisfaction and the function of your business.

2.     Work on your time management

At the start of a typical day you tend to know the projects that you need to have completed by the end of the day.  However, if you’re anything like most people, you get pulled into five unplanned phone calls, get interrupted in the middle of writing your email four times, and have to stop what you’re doing only to realize at the end of the day you’ve really only fully completed two tasks.

So, who’s to blame?

You are. It’s so easy to blame your lack of productivity on the ten people that interrupted you throughout your day, however if you implemented quality time management skills you’d find that regardless of the interruption you could still complete your projects all the same.

Handle one task at a time.  If someone sends you an email or calls you asking you to take on a task for them or help them out, wait until you finish your current project before you shift your focus.  You will continue to drop the ball and have five half done tasks for the rest of time until you learn to say “wait” and prioritize your current task at hand. 

Schedule your day.  Truly, schedule your entire day.  Make 30 minute or one hour blocks of time to devote to specific tasks.  If you answer your emails first thing in the morning and it typically takes you 20 minutes to get through the entire stack, block off the first 20 minutes of your day to specifically answer emails.  Follow suit with all of the other tasks in your backlog. If you’re blocking off time to handle specific tasks you’re helping yourself stick to one task at a time as well.

3.     Investigate why you’re winning and losing

Some people find this task daunting or unnecessary but truly how can you make strides to improve your process if you aren’t actively pursuing the reason why?  Do a deep dive into all of the successful sales calls you had last year and find the common factors that allowed you to close. Then do the same for the calls that rendered no success.  Was there a common factor among those calls as well? Were the failed calls all with prospects from the same industry? Did you handle those calls alone rather than with a partner per usual?  Truly understand why you’re winning and losing clients and start building a bulletproof process.

4.     Actually use your CRM

No, I mean actually use it. Don’t just input the most basic of customer information and occasionally update when you’ve called a client.  Put effort into your CRM. Track every interaction you have with clients and update the necessary steps taken to close deals. If you’re truly putting effort into your CRM you’ll see a return.  Whether it’s helping the turnover when a new sales lead comes onto the team and they have a record of all correspondence, or it’s simply helping your business keep track of where each account is.  Use your CRM and you’ll be thankful.

5.     Continue learning

If you’ve stopped doing research and learning about new changes happening within your industry, you’ve stopped progressing as a professional.  Regardless of your level of experience, learning should be constant. Learning can be anything from listening to podcasts led by industry experts, reading blogs or books on a weekly basis, or signing up for webinars on new changes in technology that directly affect you.  The overall point should be learning on a regular basis. You’re fueling a mindset that permeates every level of your life both business and personal. Make it a point to keep learning.

The vast majority of the time when you set New Year’s Resolutions you may fall short and give them up a month into the new year.  But we’re challenging you to repeatedly take steps to improve your business and your own personal success. Set goals and give yourself action items to carry those goals throughout the coming year.  We’re excited to see what goals you crush in the new year and hope that you take some insight from those that we like to implement.

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